Dental Websites & Online Dental Marketing Today
Dental websites & online dental marketing has revolutionized the dental marketing world in a way that a lot of practices are under prepared for. www.kelseygroup.com Nearly all consumers (97 percent) now use online media when researching products or services in their local area, according to BIA/Kelsey’s (www.bia.com and
Dental SEO (search engine optimization) is the new yellow pages, but it’s more than that. It’s more effective, efficient and popular than the yellow pages ever was. So why are so many offices under utilizing this great new marketing channel? Leave a comment if i’m wrong, but I believe because of two reasons. 1. It’s complicated and hard to understand properly and 2. It’s ever changing and requires constant upkeep and maintenance. Before we go any further let’s take a break for a challenge and see just how your website SEO fairs…
Here’s the Challenge
Go to http://www.opensiteexplorer.org/ and enter your dental website address and then enter your 4 top competitors in your geographic area. Click over to the ‘Compare Link Metrics’ tab and see how your dental website SEO fairs in comparison to your competition. This report shows the key SEO metrics your dental website should be concerned with.
Surprised? Now I don’t expect you to understand completely what each one means or how it plays into your overall SEO score for any giving keywords (that’s a full-time job), but I do want to make the point that in terms of effective, efficient and proper SEO dental websites, the majority (you and perhaps your competitors) fall well short of proper guidelines for maximum online exposure and are losing to their competition on a daily basis.
And Here’s the Answer
Even if you already have a dental website, now is the time to make the switch to SmartPractice Dental Websites powered by Prosites.
SmartPractice has teamed with Prosites, the leader in dental website design, to provide you with a perfect complement to your professional dental brand. Your new dental website will feature high-quality color themes and graphics, interactive features, built-in and ever upgrading search engine optimization, patient education content, HD quality videos and much more!
Built in Search Engine Optimization – built from the ground up
SmartPractice dental websites powered by ProSites integrates many of the most important search engine optimization techniques into every website we create. Other companies charge thousands for the onsite optimization included in our free SEO. While there are literally thousands of self-proclaimed “SEO experts” who make outlandish claims about their success at getting good rankings, most give little or no thought to creating “conversions.” Rankings are nice, but that doesn’t necessarily translate into new patients. Only new patients = new patients! Having a website that was designed to optimize conversions is key to generating new patients.
Free Upgrades – never a need to update
As the development team creates new features, enhancements, and page options, we like to roll them out as free upgrades for all members. Once released, you can apply these upgrades to your website with the click of a button. For example, when the HD quality dental video library was rolled out, our members were able to click the “Add Dental Videos” button, and their websites were instantly upgraded to include a collection of high-quality patient education videos (again, free of charge). Many competitors charge hundreds of dollars for their inferior quality videos. Our focus is keeping your website on the leading edge of technology and we are always looking for ways to provide you with free website enhancements.
or call 800.522.0800 to speak with a dental website and online marketing specialist.
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