October is the perfect time to connect with patients, grow your online presence and create more referrals. Your dental Halloween marketing strategies boost your active patient counts—long after the trick or treating ends! Combat the sugar overload with some tooth-friendly tricks and treats of your own, so you can conjure up a full schedule this season.

Use the following tips to conjure up a spooktacular patient experience both in-office and online and start creating your best Halloween practice marketing campaign to date!


Dental Halloween Candy Buy-Back Program

One of the most popular events for dental practices to host is a Halloween candy buy-back program. Parents will appreciate you taking some of that sugary candy off their kids’ hands, knowing it’s going to a good cause. Run your candy buy-back program for at least a week after Halloween to give everyone a chance to participate.

The typical going rate for candy is $1 per pound. Once you’ve collected all the loot, pack it up and ship it to our troops so they can enjoy a little taste of home.

Put a Spirited Twist on Recall Cards

Switch out your standard recall cards, supply bags, toothbrushes and other giveaways for Halloween-themed ones. Supply Bags were practically made for Halloween; they come in an array of adorable Halloween designs and can be personalized with your practice information, which makes them perfect to use for trick or treating. Everyone on the block will see who really treats their patients right all year!

A Fun Alternative to Candy

Kids will have more than enough candy this season, so don’t feel obligated to contribute to the sugar rush. Instead, give out toothbrushes or lip balm to promote good oral health. You can turn them into Halloween treats with this super cute and easy craft.

Show Off Those Costumes with #Halloweenselfie

Encourage your staff to dress up in the weeks leading up to Halloween. Be sure to take photos to post on your social media accounts and ask your patients to wear costumes to their appointments as well.

Want maximum participation in and outside of the office? Start a #Halloweenselfie campaign! Save the image below and post it on all of your social media channels to start a selfie trend in your office. It’s a great way to engage current patients. Plus, the social media buzz will inspire new patients and referrals to join the fun! Your status update can read something like this:

Hey patients, the #Halloweenselfie costume contest has arrived! Take a selfie in your costume and send it to us. The winning costume will win a FREE Halloween goodie bag.

Halloween dental selfies

Unite with Staff Halloween Shirts

Create Halloween shirts for your practice to use using free designs. Have your entire staff wear the Halloween shirts to connect and engage with patients, creating greater loyalty. Take a group staff photo to post on social media or hang up in the office. Even make shirts to giveaway to patients as a festive gift! Download free designs here.

It’s All Fun and Games

Who doesn’t love a game? Fill a jar with candy corn, provide a pen and blank pieces of paper and ask patients to guess how many “witch’s teeth” are in the jar. Prizes don’t have to be dental-related but certainly can be. Give away a pair of movie tickets, an iTunes gift card, a gift certificate to a family-friendly restaurant or a dental giveaway like a new toothbrush.


Use these Halloween dental marketing tips to inspire having a little fun this Halloween and take advantage of the opportunity to really connect with your patients. What dental Halloween marketing strategies are you planning to leverage this year? We would love to hear from you!

No matter what the season—if you’re looking for ways to leverage your supply spending for solutions proven to grow your practice, we’ve got you covered! Never used our marketing services before? Just click here for a FREE consultation.