Goals & Who to target for Summer Dental Marketing
- 1. Help patients maintain and/or improve their oral health by leveraging employer funded dental beneﬁts.
- 2. Help the dentist and patient plan treatment over a longer period for optimal outcomes.
- 3. Help the ofﬁce increase production by providing preventive treatment and diagnosing needed treatment.
- 4. Reach out to insured patients whose beneﬁts expire in June rather than the traditional calendar year.
- 5. For ofﬁces who don’t accept dental insurance this is a great time to do a School is Out Campaign targeting families.
- 6. Get an average response rate of 26% of your patients scheduling an appointment – let SmartPractice show you how!
School is Out
Celebrate the excitement that comes with school being out for summer with a “School is
The essence of Patient Communication is delivering the right message, to the right person, at the right time. If your patient ﬁle is full of families with school-aged children, why not celebrate the excitement that comes with school being out for summer? When selecting the appropriate image for a “School is Out”
campaign – be sure to make it relevant and fun.
Featured Summer Fun Cards
Creating an impactful, memorable message
Be sure to include the young patient’s name in your email or card mailing. Kids LOVE to see their name
on mail. It makes them feel special and involved.
Tip: In-office events create calls requesting appointments
Within the message on your card and email – invite patients to bring in a report card or school ID to get a free movie ticket or other incentive to encourage them to respond. Make it an age-appropriate incentive, such as a personalized dental-care themed coloring book.
Frequent patient communication each season keeps your practice in mind and helps keep patients on track to receive two dental checkups a year. Leveraging the change of pace associated with the end of the school year gives you a chance to engage with parents and use this free time to get the whole family in for their annual summer cleanings. Creating this behavior ensures that each summer, parents ﬁt dental appointments between summer camp and vacations.