It’s no secret that the cosmetic dentistry industry is booming. A Hollywood Smile has been a hot commodity for years, and the more aware the public is as to where and how they can achieve it—the more savvy you need to be about how to sell it. Your patients, and your bottom line, will thank you when you apply these top cosmetic dentistry marketing tips.
Know your “who.”
According to the American Academy of Cosmetic Dentistry, the patients most likely to seek a cosmetic dental procedure are females between the ages of 31 – 50. Do some research in your area to see where they’re going both online and in person so you can advertise in the right places.
Prime your office for better sales.
Combining exceptional patient care with the right environment are two key ways to sell cosmetic dentistry. And when it comes to care, remember that you’re a partner and not just an expert. Take the time to look patients in the eye and listen to what their needs are. Even include a cosmetic dentistry questionnaire in your patient intake form so you know where to steer the conversation right off the bat.
With SmartPractice®, you can put your office a step above the rest by displaying your very own custom wall art to showcase your smile transformations. It’s a great way to prove your skills and start a successful conversation on cosmetic treatment. Want a compelling pre-designed wall art option? Take a look at our wide range of can’t-miss designs.
Donate your services to a good cause.
Acts of kindness are not only rewarding in themselves. When it comes to cosmetic dentistry, they also help promote your services. Not sure where to start? Consider the American Academy of Cosmetic Dentistry’s Give Back a Smile program, which helps improve the smiles of domestic violence survivors. Check your local community centers, libraries, schools and universities for opportunities to educate your community on the value of a healthy, beautiful smile and provide free dental care treatments like sealants and cleanings.
Need help promoting your cosmetic dentistry services—or even your entire practice? See how SmartPractice Marketing Services can be your one-stop shop for proven practice growth and success.
