As a dental practitioner, you can’t afford to miss out on strong, consistent online reviews if you want to build a trustworthy practice. You’ll want to be sure to have a solution tailored to help automate your dental patient reviews and follow the tips below to encourage more patients to review.
Service Comes First
The precedent to any positive online review is excellent service. And should you fall short, admit it gracefully and respond in kind to any negative feedback. When patients know you care about their experience with you, you’re more likely to earn back their trust and win their loyalty.
Ask for Reviews from Satisfied Patients
According to Forbes.com, most consumers won’t leave positive reviews on their own—even when they’re satisfied. Receiving glowing feedback is a good opportunity to request that your patients put their praise in writing online. To make it easy, send links to appropriate review sites, such as Yelp, CitySearch, and HealthGrades.
Incentivize Where Appropriate
First of all, you should never incentivize POSITIVE reviews. But incentivizing reviews in general is a good practice to emphasize in-office for both patients and staff. Consider giving a free whitening kit or a service discount to a random patient who offers you a review. Similar prizes or cash rewards for staff who ask for reviews can also be a standard practice. However, please note that review sites vary in whether they allow you to for ask for or incentivize reviews.
Showcase Praise for Your Practice
The Business Journal urges: “If you get a positive review, talk about it! … The more you circulate your positive attributes, the greater chance you have at building new … relationships and further developing existing ones.” Your website, social media, and newsletter should all feature positive reviews on a regular basis.
Your online reputation revolves around service and consistent communication. And if you’re struggling to get the ratings you want and the practice growth you need, we can help. Click here to learn more about our 5-Star Starter Kit today. Or, call one of our friendly Marketing Specialists for a FREE consultation.