New Mover Direct Mail is your ticket to a consistent flow of new patients. Remember: Direct Mail has an 80-90% open rate and is still held to be the most trustworthy type of marketing. Plus, new residents are one of the most reliable sources of new patients. Data from Melissa Direct shows that new movers:
- Are searching for trustworthy local businesses like yours with which to build relationships.
- Spend tens of thousands of dollars more each year than longtime residents.
- Are 4-8 times more likely than longtime residents to respond to direct mail offers.
When you target new residents with New Mover Direct Mail, you maximize your ROI for as low as $.41 per mailing!
Now’s the time to tap into this high-value target market before your competitors do! The question is, what can you do to get the best ROI on your New Mover mailings?
Here are 3 ways to convert the most new residents in your area into new patients with New Mover Direct Mail.
- Think customized and targeted. Customize your design and messaging so they reflect your practice and target your ideal new patients. At SmartPractice, our New Mover Marketing Plans include a FREE Marketing Consultation and 2 FREE hours of graphic design to help you create the perfect mailers for the new residents you want to target.
- Always include special offers. The more competitive your offer, the more likely it is that new residents will want to use it. Targeted offers like a discounted checkup, free treatment, or complimentary health screening will motivate new residents to schedule appointments.
- Send New Mover Direct Mail fast and often. Reach out to new movers within 60 days of their move date on a regular basis to keep your practice top-of-mind. We make it easier to send consistent mailings by distributing them to a qualified list of new movers automatically, so you don’t have to worry about where and when to mail.
Don’t miss out on your chance to turn new residents in your area into new patients. With our New Mover Marketing Plans, we provide the marketing expertise and customized mailers you need to target new movers consistently and effectively.
Are you ready to learn more about how New Mover Direct Mail can help drive practice growth? Schedule your complimentary marketing consultation with one of our dedicated practice marketing experts today.