As technology continues to evolve at a mind-bending rate, your practice marketing needs to stay in step with the latest ways patients and prospects are seeking information as consumers. By now, you’ve optimized your website, emails and blog to be mobile-friendly (and if you haven’t—make these steps a priority this year). But it’s time to go beyond that.
According to Dentistry Today, the most successful practices are personalizing their communication to more accurately reflect patients’ and prospects’ lifestyles and dental health concerns. Video continues to gain ground because it creates an instant emotional connection.
Personalize with the Power of a Smile
Before and after photos of smile transformations have long been a staple in marketing cosmetic dentistry services. It’s time to take it to the next level with the compelling personal stories behind the pictures (with written permission from patients and, when necessary, parents).
If you have patients who are about to undergo a smile upgrade, ask if they’d be willing to tell their story about why they are doing it. Then, follow up post-procedure to hear how the transformation has changed their lives. Combine those interviews into a short video with before and after photos and post to your site and social media. After all, for patients who routinely post to Instagram and Snapchat, or even have their own YouTube channels, a bright, beautiful smile is a necessity. Our dental Selfie Signs are also a fun way to encourage dental patients to interact with you on social media.
Bringing it all Together
Keeping up with the changing landscape of dental practice marketing is essential to maintain and grow your active patient counts. Here’s a quick checklist to keep in mind as you prioritize your goals:
- Ensure your website and emails are optimized for mobile
- Conduct quick, chairside surveys to find out the mobile devices and social networks your patients use
- Stay active on social media daily—a few posts a week aren’t enough
- Engage one or two key social media influencers as practice ambassadors
Growing your active patient counts through effective marketing is a full-time job. Don’t make the mistake of doing it alone. Work with us to put together an expert, customized and comprehensive dental practice marketing plan. Request a free marketing consultation today.