In today’s busy world, staying top-of-mind with patients and clients requires more than one touchpoint. By combining tangible tools such as promotional calendars with digital strategies like email, SMS and online reviews, dental and veterinary practices can extend their reach year-round. This blend of print and digital ensures patients see your brand daily, remember to book appointments and stay engaged across every channel.

1. Year-Round Awareness and Ease of Scheduling

Tangible: Calendars aren’t one-size-fits-all—choose the format that works best for your clients: Promotional Calendars, Magnet and ReStix™ Calendars, Die-cut Magnet Frames, Tear-off, Tri-fold, or Easy Read designs. Each puts your practice name and contact info in front of patients every day.

Digital tie-in: Pair your printed calendar with a simple digital call-to-action. Add a line like “Schedule your next appointment today” on the calendar, then reinforce it on your website, emails or SMS. This creates a seamless bridge from print to digital scheduling.

2. Build Trust with Reviews

Tangible: Personalize the back of Promotional Calendars with testimonials from happy patients or a QR code that links directly to your review page.   

Digital: When patients scan and leave a review, trigger an automated thank-you message via email or text. Sweeten the experience by offering a small reward, such as a gift card, to encourage participation and build loyalty.

3. Insurance and Invoicing Opportunities

Tangible: Tuck a branded calendar into end-of-year mailers, insurance packets or invoices. It’s a practical gift that ensures your information sticks around.

Digital: Make it easy for patients to act with a clear, mobile-friendly insurance or benefits page on your site. Add buttons like “Verify My Insurance” or “Book Before Benefits Expire.” Reinforce this with email or SMS reminders that link directly to scheduling.

4. High-Traffic Community Spots

Tangible: Place branded calendars in acrylic holders at gyms, senior centers, nearby shops or restaurants and referring offices. Formats like Easy Read Magnets or ReStix™ Calendars are especially helpful for seniors or patients with limited vision.

Digital: Support this visibility by ensuring your practice shows up online when patients search “dentist near me” or “vet near me.” Optimize your Google Business Profile and website for local searches so that patients who see your calendars offline can easily find you online.

5. Year-Round Reminders 

Tangible: Tear-off Calendars are a simple way to combine seasonal greetings with daily reminders. Clients keep them visible, making your practice part of their everyday routine.

Digital: Reinforce the printed calendar with timely digital reminders. For example, if your calendar highlights a seasonal checkup or wellness tip in March, schedule an email or SMS that aligns with that same date. Consistently pairing digital and print messages keeps your practice top-of-mind and encourages patients to stay on track with care.

Conclusion

Blending tangible calendars with digital strategies can help you extend your practice visibility, build patient trust and strengthen long-term relationships. By meeting patients both in their homes and online, you create an integrated experience that keeps your practice top of mind all year long.

Shop a Wide Selection of Calendars for Dental and Veterinary Practices Now!